Spotted: CGNY on the Lower East Side

In the world of fashion bloggers, effortless street style and inspiring Instagram accounts, it’s easy to forget the work that goes on behind the scenes for each photoshoot. Outfits are carefully curated and locations are sensibly scouted. After all, there’s only so much a photo filter can do. For Cynthia Gale New York, our process includes determining CGNY collections to be highlighted, model casting, merchandising looks, finding the perfect spot and preparing the jewelry for the shoot – yes, we are talking about polishing the silver!  

For this shoot, we went to Manhattan’s Lower East Side and explored the funky scenery around the outer edge of Chinatown. We had two dazzling models, several clothing changes, a cluster of cameras and a bag full of gorgeous jewelry. The weather was on our side with bright, warm sunlight on an otherwise chilly spring day.

As flashes flew, we didn’t forget to have fun. Big smiles surfaced as we all worked towards composing the most captivating frames possible. While the photographers focused on capturing the right angles, Cynthia was constantly checking in on the styling. Jewelry went on and off the models at high speed, with Cynthia sharing meaningful feedback to both sides of the camera.  

Following approximately 500 raw images, 4 outfit changes (on the street, behind a towel!)  and several warm cups of java, we wrapped up a successful day. The final photo pics from the shoot can be seen on as well as on our social media pages, including Instagram and Facebook.

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